InMarket

The Challenge

InMarket knew its cloud spend was too high but needed help identifying and acting on the right opportunities. The challenge was compounded by a growth-through-acquisition strategy — InMarket had absorbed cloud environments from purchased companies, inheriting legacy resources with no ownership history, no tagging, and no clear picture of what could safely be changed.

The Solution

• Assessed full AWS environment and identified savings opportunities totaling nearly 15% of total annual cloud spend
• Largest opportunity identified in Redshift resources where 25% savings were realized
• For inherited acquisition resources, analyzed each resource, identified candidates for change, and prioritized by spend impact
• Gave InMarket a clear roadmap through a complex, unfamiliar environment
• Assessment and recommendations delivered for InMarket approval, with execution guidance provided

The Relationship

InMarket's experience is a direct analogue for any company that has grown through acquisition — inherited cloud environments, unknown ownership, no tagging, no history. Cloudsaver's assessment methodology handles exactly this scenario.